Main headline goes here.

We get it, Adobe Summit can be overwhelming! Whether you’re looking to learn more about Adobe Audience Manager or are interested in maturing your existing practice, we’ve compiled a list of recommended Audience Manager sessions to help you build your schedule and make the most out of Adobe Summit 2018.

Tuesday, March 27
Session ID	Title	Time	Featured Speakers
S127	DMP 101: Data Management Platform Basics	1–2pm	Matt Skinner, Adobe Marisa Nelson, U.S. Bank
S138	Audience Manager at the NFL: Commitment to excellence	1–2pm	Andrew Gutierrez, Adobe Aaron Jones, NFL
L761	Bridge the device divide. Save your campaign with Adobe Audience Manager (Technical Lab)	1:30–3pm	Bianca Tesila, Adobe
S129	Setting Up Your DMP Center of Excellence	2:30–3:30pm	Nina Caruso, Adobe Katie Begandy, DICK’s Sporting Goods
S126	Stories Over Spreadsheets: Become a power user of Audience Manager Insights	4–5pm	Shelby Farmer, Adobe Sandra McGeary, MGM Sylvester Obafunwa, MGM
L758	Lights, logs, action! Boost ad efficiency with Audience Manager log files (Technical Lab)	4:30–6pm	Catalin Calotescu, Adobe Calin Dragomir, Adobe
S131	Too hot for main stage: Data science and the DMP	5:30–6:30pm	Lakshmi Shiva, Adobe Meagan Gentry, Lenovo
Wednesday, March 28
Session ID	Title	Time	Featured Speakers
L757	Expand your reach with Audience Manager look-alike models (Technical Lab)	8:30–9:30am	Margarita Savova, Adobe
S130	Customizing your Audience Dashboard	8:30–9:30am	Shoaib Alam, Adobe Sandy Ghuman, Sky
S136	Buy, sell, share! A marketer’s guide to the data trade	8:30–9:30am	Kunal Chopra, Adobe Becky Siegel, Adobe Jesse Laskaris – Head of Data & Marketing Platforms, Samsung
L759	People based marketing with Adobe Audience Manager and Adobe Device Co-Op (Technical Lab)	2–3:30pm	Constantin Muraru, Adobe Catalin Costache, Adobe
S137	Powering your personalization strategy with DMPs	2:30–3:30pm	Kimaya Chaudhary, Adobe Sarah Steidinger, Citizens Bank
S135	DMP best practices: Pitfalls to avoid	2:30–3:30pm	Dan Raffe, Adobe Nicholas Cammuso, Adobe Rachelle Hill, Comcast
Thursday, March 29
Session ID	Title	Time	Featured Speakers
L760	Tear down that wall! Bring your audience and analytics data together (Technical Lab)	10–11:30pm	Rares Vlasceanu, Adobe Adam Klintworth, Adobe Jen Lasser, Adobe
S133	Sprint's customer journey leveraging Audience Manager & Device Co-op	11am–12pm	Ben Beard, Adobe Nagendra Nukula, Adobe Will Fraley, Sprint
S134	Enterprise strategy: Leverage DMPs to drive return on audience (RoA)	1:30–2:30pm	Buck Dossey, Adobe Clayton Smith, T-Mobile
S132	Power to the publisher: Optimizing the value of the DMP	1:30–2:30pm	Jackie Chevallier, Adobe Evan Adlman, Condé Nast
L768	Implementing Adobe Audience Manager and ID sync using Adobe Launch (Technical Lab)	1:30–3pm	Varun Kalra, Adobe
S128	Adobe Audience Manager: Drinking our own champagne	3–4pm	Anton Miller, Adobe

Building a Foundation Whether you’re an advertiser, publisher, or Adobe partner, these foundational sessions will help you get smart on general DMP jargon. Our experts will cover key use cases, showcase product features, and provide inspiration for building DMP organizations within your enterprise.

Tuesday, March 27
Session ID	Title	Time	Featured Speakers
S127	DMP 101: Data Management Platform Basics	1–2pm	Matt Skinner, Adobe Marisa Nelson, U.S. Bank
S129	Setting Up Your DMP Center of Excellence	2:30–3:30pm	Nina Caruso, Adobe Katie Begandy, DICK’s Sporting Goods
Wednesday, March 28
Session ID	Title	Time	Featured Speakers
S136	Buy, sell, share! A marketer’s guide to the data trade	8:30–9:30am	Kunal Chopra, Adobe Becky Siegel, Adobe Jesse Laskaris – Head of Data & Marketing Platforms, Samsung
S137	Powering your personalization strategy with DMPs	2:30–3:30pm	Kimaya Chaudhary, Adobe Sarah Steidinger, Citizens Bank
Thursday, March 29
Session ID	Title	Time	Featured Speakers
S132	Power to the publisher: Optimizing the value of the DMP	1:30–2:30pm	Jackie Chevallier, Adobe Evan Adlman, Condé Nast
S128	Adobe Audience Manager: Drinking our own champagne	3–4pm	Anton Miller, Adobe

Grow your Practice Built with the DMP practitioner in mind, these sessions will focus on advanced use cases – how to gain insights, leverage Adobe Sensei technologies, manage identity, and move from a media DMP practice to an enterprise DMP practice.

Tuesday, March 27
Session ID	Title	Time	Featured Speakers
S138	Audience Manager at the NFL: Commitment to excellence	1–2pm	Andrew Gutierrez, Adobe Aaron Jones, NFL
S126	Stories Over Spreadsheets: Become a power user of Audience Manager Insights	4–5pm	Shelby Farmer, Adobe Sandra McGeary, MGM Sylvester Obafunwa, MGM
S131	Too hot for main stage: Data science and the DMP	5:30–6:30pm	Lakshmi Shiva, Adobe Meagan Gentry, Lenovo
Wednesday, March 28
Session ID	Title	Time	Featured Speakers
S130	Customizing your Audience Dashboard	8:30–9:30am	Shoaib Alam, Adobe Sandy Ghuman, Sky
S135	DMP best practices: Pitfalls to avoid	2:30–3:30pm	Dan Raffe, Adobe Nicholas Cammuso, Adobe Rachelle Hill, Comcast
Thursday, March 29
Session ID	Title	Time	Featured Speakers
S133	Sprint's customer journey leveraging Audience Manager & Device Co-op	11am–12pm	Ben Beard, Adobe Nagendra Nukula, Adobe Will Fraley, Sprint
S134	Enterprise strategy: Leverage DMPs to drive return on audience (RoA)	1:30–2:30pm	Buck Dossey, Adobe Clayton Smith, T-Mobile
S128	Adobe Audience Manager: Drinking our own champagne	3–4pm	Anton Miller, Adobe

Get Technical Adobe’s engineering team will dive into the Audience Manager UI and provide workbooks and hands-on support in these DMP focused labs. Close out your Summit experience as we bring it all together by showcasing how our own Adobe.com leverages Audience Manager. Please note, these sessions are highly technical.

Tuesday, March 27
Session ID	Title	Time	Featured Speakers
L761	Bridge the device divide. Save your campaign with Adobe Audience Manager (Technical Lab)	1:30–3pm	Bianca Tesila, Adobe
L758	Lights, logs, action! Boost ad efficiency with Audience Manager log files (Technical Lab)	4:30–6pm	Catalin Calotescu, Adobe Calin Dragomir, Adobe
Wednesday, March 28
Session ID	Title	Time	Featured Speakers
L757	Expand your reach with Audience Manager look-alike models (Technical Lab)	8:30–9:30am	Margarita Savova, Adobe
L759	People based marketing with Adobe Audience Manager and Adobe Device Co-Op (Technical Lab)	2–3:30pm	Constantin Muraru, Adobe Catalin Costache, Adobe
Thursday, March 29
Session ID	Title	Time	Featured Speakers
L760	Tear down that wall! Bring your audience and analytics data together (Technical Lab)	10–11:30pm	Rares Vlasceanu, Adobe Adam Klintworth, Adobe Jen Lasser, Adobe
L768	Implementing Adobe Audience Manager and ID sync using Adobe Launch (Technical Lab)	1:30–3pm	Varun Kalra, Adobe

Thought Leadership For senior leaders who are managing budgets, teams and long-term strategy, these recommended sessions will not only showcase Adobe’s vision with the DMP, but enable you to make key decisions on how to nurture a digital marketing practice that delivers ROI.

Tuesday, March 27
Session ID	Title	Time	Featured Speakers
S127	DMP 101: Data Management Platform Basics	1–2pm	Matt Skinner, Adobe Marisa Nelson, U.S. Bank
S129	Setting Up Your DMP Center of Excellence	2:30–3:30pm	Nina Caruso, Adobe Katie Begandy, DICK’s Sporting Goods
S131	Too hot for main stage: Data science and the DMP	5:30–6:30pm	Lakshmi Shiva, Adobe Meagan Gentry, Lenovo
Wednesday, March 28
Session ID	Title	Time	Featured Speakers
S136	Buy, sell, share! A marketer’s guide to the data trade	8:30–9:30am	Kunal Chopra, Adobe Becky Siegel, Adobe Jesse Laskaris – Head of Data & Marketing Platforms, Samsung
S137	Powering your personalization strategy with DMPs	2:30–3:30pm	Kimaya Chaudhary, Adobe Sarah Steidinger, Citizens Bank
Thursday, March 29
Session ID	Title	Time	Featured Speakers
S133	Sprint's customer journey leveraging Audience Manager & Device Co-op	11am–12pm	Ben Beard, Adobe Nagendra Nukula, Adobe Will Fraley, Sprint
S134	Enterprise strategy: Leverage DMPs to drive return on audience (RoA)	1:30–2:30pm	Buck Dossey, Adobe Clayton Smith, T-Mobile
S128	Adobe Audience Manager: Drinking our own champagne	3–4pm	Anton Miller, Adobe

Tips & Tricks Whether you’re a seasoned digital expert or new to the digital marketing space, these Audience Manager sessions will demonstrate key learnings from top experts across industries and use cases.

Tuesday, March 27
Session ID	Title	Time	Featured Speakers
S138	Audience Manager at the NFL: Commitment to excellence	1–2pm	Andrew Gutierrez, Adobe Aaron Jones, NFL
L761	Bridge the device divide. Save your campaign with Adobe Audience Manager (Technical Lab)	1:30–3pm	Bianca Tesila, Adobe
S126	Stories Over Spreadsheets: Become a power user of Audience Manager Insights	4–5pm	Shelby Farmer, Adobe Sandra McGeary, MGM Sylvester Obafunwa, MGM
Wednesday, March 28
Session ID	Title	Time	Featured Speakers
S130	Customizing your Audience Dashboard	8:30–9:30am	Shoaib Alam, Adobe Sandy Ghuman, Sky
S135	DMP best practices: Pitfalls to avoid	2:30–3:30pm	Dan Raffe, Adobe Nicholas Cammuso, Adobe Rachelle Hill, Comcast
Thursday, March 29
Session ID	Title	Time	Featured Speakers
S133	Sprint's customer journey leveraging Audience Manager & Device Co-op	11am–12pm	Ben Beard, Adobe Nagendra Nukula, Adobe Will Fraley, Sprint
L768	Implementing Adobe Audience Manager and ID sync using Adobe Launch (Technical Lab)	1:30–3pm	Varun Kalra, Adobe
S128	Adobe Audience Manager: Drinking our own champagne	3–4pm	Anton Miller, Adobe

Case Studies Don’t just take our word for it. Listen in as digital leaders from top brands share their experiences in managing, growing, and nurturing a DMP practice – in terms of people, processes, and technology.

Tuesday, March 27
Session ID	Title	Time	Featured Speakers
S127	DMP 101: Data Management Platform Basics	1–2pm	Matt Skinner, Adobe Marisa Nelson, U.S. Bank
S138	Audience Manager at the NFL: Commitment to excellence	1–2pm	Andrew Gutierrez, Adobe Aaron Jones, NFL
S129	Setting Up Your DMP Center of Excellence	2:30–3:30pm	Nina Caruso, Adobe Katie Begandy, DICK’s Sporting Goods
S131	Too hot for main stage: Data science and the DMP	5:30–6:30pm	Lakshmi Shiva, Adobe Meagan Gentry, Lenovo
Wednesday, March 28
Session ID	Title	Time	Featured Speakers
S130	Customizing your Audience Dashboard	8:30–9:30am	Shoaib Alam, Adobe Sandy Ghuman, Sky
S137	Powering your personalization strategy with DMPs	2:30–3:30pm	Kimaya Chaudhary, Adobe Sarah Steidinger, Citizens Bank
S135	DMP best practices: Pitfalls to avoid	2:30–3:30pm	Dan Raffe, Adobe Nicholas Cammuso, Adobe Rachelle Hill, Comcast
Thursday, March 29
Session ID	Title	Time	Featured Speakers
S133	Sprint's customer journey leveraging Audience Manager & Device Co-op	11am–12pm	Ben Beard, Adobe Nagendra Nukula, Adobe Will Fraley, Sprint
S134	Enterprise strategy: Leverage DMPs to drive return on audience (RoA)	1:30–2:30pm	Buck Dossey, Adobe Clayton Smith, T-Mobile
S132	Power to the publisher: Optimizing the value of the DMP	1:30–2:30pm	Jackie Chevallier, Adobe Evan Adlman, Condé Nast
S128	Adobe Audience Manager: Drinking our own champagne	3–4pm	Anton Miller, Adobe