Experience Insider
Volume 1 / Issue 6  View online | Send to a Friend
Experience Insider
  In this Issue:  
  Best Practices for DAM Metadata
Announcing the launch of the Dynamic Media Upgrade Program
Are you ready for 6 second spots?
Remarkable Customer Experiences for Patrón Spirits
 
Best Practices for DAM Metadata
  Quit looking for a needle in a haystack.  
  You know you just saw an asset that would be perfect for your new campaign, but where was it? If you’re utilizing best practices for DAM Metadata, it won’t be like searching for a needle in a haystack. Check out the “6 STEPS TO DIGITAL ASSET MANAGEMENT METADATA SUCCESS” paper the from Digital Clarity Group to get the most out of your DAM.  
   
     
Announcing the launch of the Dynamic Media Upgrade Program
  It’s now possible to easily launch rich experiences without technical assistance.  
  We’ve combined the best of Dynamic Media with the power of AEM Assets:
  • Seamless AEM Assets integration provides both enterprise-grade asset management and rich experience delivery capabilities
  • Quickly and easily author, build, customize, and launch rich experiences, without the need for technical assistance
  • Intuitive, drag-and-drop look/feel and behavior editors for image viewers and video players

Visit the new Dynamic Media Upgrade Portal to learn about the program, watch video tutorials, and more…
 
   
     
Are you ready for 6 second spots?
  Get to the watchable content...fast!  
  Per Adweek: 2018 will be the debut of 6 second ads. This new format may make a tremendous change in the way we think about our customer acquisition strategy, and certainly media buying. If you’re already working on your 6 second spots, congrats. This resource may help in your placement strategy. If you don’t have plans for these snackable spots this is an article worth reading.  
   
     
Remarkable Customer Experiences for Patrón Spirits
  Using virtual reality to connect emotionally with customers.  
  Adrian Parker, vice president of marketing at Patrón Spirits, shares insights into making unforgettable experiences on the Adobe Conversations Blog. Using the latest AI AND VR technology to bring together the old with the new. Providing the #3 rated (Mbryonic) VR rated engagement with connoisseurs of the world’s finest hand crafted tequila.  
   
   
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