Experience Insider
Volume 1 / Issue 15  View online | Send to a Friend
Experience Insider
  In this Issue:  
  Webinar: Ensuring privacy, delivering great experiences
GDPR strengthens customer experiences?
Analytics + GDPR = Happy customers
Embrace GDPR and watch your revenue explode
Four key GDPR principles that can empower your business
 
Webinar: Ensuring privacy, delivering great experiences
  Can privacy best practices work to your advantage?  
  GDPR went into effect this year, and many marketers are looking for GDPR best practices while creating customer journeys that serve both the customer and the organization. Join the Experience Insider Webinar, GDPR — An opportunity to provide outstanding customer experiences, on Tuesday September 18th at 8:00 am Pacific, presented by our own expert Gustavo Mazal.  
   
     
GDPR strengthens customer experiences?
  Learn how a “nightmare” can be your dream come true!  
  This quick-read blog by Adobe expert Matt Rawding, written in March, takes a lot of the fear and “what if’s” out of GDPR compliance. In fact, according to Matt, as your company redefines its marketing efforts to comply, there is a golden opportunity to further enhance the customer experience. For example, GDPR requires minimal data collection, and that forces you to focus on customer attributes. Benefit? Research proves the less forms customers have to fill out, the greater the conversions.  
   
     
Analytics + GDPR = Happy customers
  Discover how privacy transparency builds loyalty  
  Did you know GDPR compliance via analytics can solidify customer loyalty and reduce churn? This informative Adobe blog outlines how privacy by design—combined with your own GDPR initiatives—can help build an even greater relationship with your customers by giving them the transparency and “straightforwardness” they’ve always wanted. Not having to scroll through 10 pages to change one setting can work wonders when it comes to customer perceptions of your brand and its digital presence.  
   
     
Embrace GDPR and watch your revenue explode
  Go in-depth to learn how GDPR is a competitive edge  
  This engaging, 25-minute keynote presentation by world-renowned Forrester security and risk analyst Enza Iannopolio outlines how the switch to GDPR is actually a positive move, enabling companies like yours to implement powerful improvements that ultimately deliver outstanding ROI. She takes the mystery and trepidation out of the picture and replaces it with solid and actionable advice your organization can implement today. Well worth your time!  
   
     
Four key GDPR principles that can empower your business
  Create a solid GDPR foundation with these simple rules  
  Seems everyone has an opinion on GDPR, and that can be overwhelming. ADWEEK writer Jacques Van Neikerk separates the wheat from the chaff and offers four simple-yet-remarkably-powerful principles that every company must include in their GDPR marketing efforts. Bottom line? GDPR ultimately is about how you demonstrate respect for your customers by respecting their data. By adhering to these core pillars, you can realize fiercely loyal customers that love your brand, today and tomorrow.
 
   
   
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