All Sessions
 We get it, Adobe Summit can be overwhelming! Whether you’re looking to either learn more about Adobe Audience Manager or are interested in maturing your existing practice, we’ve compiled a list of recommended Audience Manager sessions to help you build your schedule, and make the most out of Adobe Summit 2019. |
| Tuesday, March 26 | |||
| Session ID | Title | Time | Featured Speakers |
| S111 | DMP 101: I’m Still New. Don’t Hate, Educate. | 1:00–2:00pm | Trey McIntyre, Adobe with Stefanie Hineman, Intuit |
| S114 | Acronym-mageddon! Data Technologies Everywhere! | 1:00–2:00pm | Dan Raffe, Adobe with Jeff Berg, 3M |
| L743 | Optimize Campaigns with Algorithmic Modeling and Audience Lab (Technical Lab) | 1:28–3:00pm | Margarita Savova & Iulian Radu, Adobe |
| S112 | DMP 201: Level 2 Inspiration Session. What’s Next. | 2:28–3:28pm | Matt Skinner, Adobe with Jim Roots, Best Buy |
| S107 | The Engine Behind the DMP. A Peek Under the Hood. | 2:28–3:28pm | Andrew Gutierrez, Adobe with Chris Dingle, Rogers |
| S113 | Audience Activation Strategies in Media | 4:00–5:00pm | Kimaya Chaudhary, Adobe with Ben Hemphill, Crocs |
| S101 | Delivering on the Experience Promise – a DMP Roadmap Towards Maturity | 4:00–5:00pm | Shoaib Alam & Jae Lee, Adobe with Shelley Wise, Princess Cruises |
| L744 | The Dynamic Duo: Bring Your Audience Manager and Analytics Data Together (Technical Lab) | 4:28–6:00pm | Doug Moore & Rares Vlasceanu, Adobe |
| S108 | Telus’s Journey Transforming Customer Data Into High-Value Audiences | 5:28–6:28pm | Nagendra Nukala, Adobe with Kris Groulx, Telus |
| S115 | Data Doesn't Discriminate: How the NFL Builds Relationship with Fans | 5:28–6:28pm | Rakhi Patel, Adobe with Aaron Jones, NFL |
| Wednesday, March 27 | |||
| Session ID | Title | Time | Featured Speakers |
| S103 | Privacy: Not a Trend, But a Differentiator | 8:28–9:28am | Kunal Chopra, Adobe with Fatemeh Khatibloo, Forrester |
| S104 | Delivering on the Real-time Promise | 8:28–9:28am | Mike Ragusa, Adobe with Yu Yang Pei, Equinox |
| L746 | Revolutionize Your Trait Strategy to Discover New Signals (Technical Lab) | 1:28–3:00pm | Paresh Shenoy, Victor Grigoriu, & Dylan Kario, Adobe |
| S109 | Creating an Audience Center of Excellence | 2:00–3:00pm | Nina Caruso, Adobe with Matt Wudy, Kohls |
| S110 | Audience Driven Strategies in Financial Services, Featuring Mastercard | 2:00–3:00pm | Rohan Kapoor, Adobe with Garrett Friedrichsen, Mastercard |
| Thursday, March 28 | |||
| Session ID | Title | Time | Featured Speakers |
| L747 | Target People, Not Their Machines (Technical Lab) | 9:00–10:28am | Bianca Tesila & Constantin Muraru, Adobe |
| S105 | DMPs of a New Age - Real Time Activation in the Market | 1:00–2:00pm | Allison Doyle, Adobe with Joseph Ambeault, Discovery |
| S904 | Accelerating the Success of your Audience Manager Practice: Pitfalls to Avoid | 1:00–2:00pm | Ryan Hamilton & Eric Fickes, Adobe |
| S106 | Powering Adobe Experience Cloud with Adobe Audience Manager | 2:28–3:28pm | Nicholas Cammuso, Adobe with Kevin Day, Sprint |
| S102 | Experience Data Management Platform Is Here! | 2:28–3:28pm | Lakshmi Shivalingaiah, Adobe with Lei Liu, Adobe.com |
| Building a Foundation
Whether you’re an advertiser, publisher, or Adobe partner, these foundational sessions will help you get smart on general DMP jargon. Our experts will cover key use cases, showcase product features, and provide inspiration for building DMP organizations within your enterprise. |
| Tuesday, March 26 | |||
| Session ID | Title | Time | Featured Speakers |
| S111 | DMP 101: I’m Still New. Don’t Hate, Educate. | 1:00–2:00pm | Trey McIntyre, Adobe with Stefanie Hineman, Intuit |
| S112 | DMP 201: Level 2 Inspiration Session. What’s Next. | 2:28–3:28pm | Matt Skinner, Adobe with Jim Roots, Best Buy |
| S113 | Audience Activation Strategies in Media | 4:00–5:00pm | Kimaya Chaudhary, Adobe with Ben Hemphill, Crocs |
| Wednesday, March 27 | |||
| Session ID | Title | Time | Featured Speakers |
| S104 | Delivering on the Real-time Promise | 8:28–9:28am | Mike Ragusa, Adobe with Yu Yang Pei, Equinox |
| S110 | Audience Driven Strategies in Financial Services, Featuring Mastercard | 2:00–3:00pm | Rohan Kapoor, Adobe with Garrett Friedrichsen, Mastercard |
| Thursday, March 28 | |||
| Session ID | Title | Time | Featured Speakers |
| S904 | Accelerating the Success of your Audience Manager Practice: Pitfalls to Avoid | 1:00–2:00pm | Ryan Hamilton & Eric Fickes, Adobe |
| S106 | Powering Adobe Experience Cloud with Adobe Audience Manager | 2:28–3:28pm | Nicholas Cammuso, Adobe with Kevin Day, Sprint |
| Grow Your Practice
Built with the DMP practitioner in mind, these sessions will focus on advanced use cases – how to gain insights, leverage Adobe Sensei technologies, manage identity, and move from a media DMP practice to an enterprise DMP practice. |
| Tuesday, March 26 | |||
| Session ID | Title | Time | Featured Speakers |
| S114 | Acronym-mageddon! Data Technologies Everywhere! | 1:00–2:00pm | Dan Raffe, Adobe with Jeff Berg, 3M |
| S112 | DMP 201: Level 2 Inspiration Session. What’s Next. | 2:28–3:28pm | Matt Skinner, Adobe with Jim Roots, Best Buy |
| S101 | Delivering on the Experience Promise – a DMP Roadmap Towards Maturity | 4:00–5:00pm | Shoaib Alam & Jae Lee, Adobe with Shelley Wise, Princess Cruises |
| S115 | Data Doesn't Discriminate: How the NFL Builds Relationship with Fans | 5:28–6:28pm | Rakhi Patel, Adobe with Aaron Jones, NFL |
| Wednesday, March 27 | |||
| Session ID | Title | Time | Featured Speakers |
| S103 | Privacy: Not a Trend, But a Differentiator | 8:28–9:28am | Kunal Chopra, Adobe with Fatemeh Khatibloo, Forrester |
| S109 | Creating an Audience Center of Excellence | 2:00–3:00pm | Nina Caruso, Adobe with Matt Wudy, Kohls |
| Thursday, March 28 | |||
| Session ID | Title | Time | Featured Speakers |
| S105 | DMPs of a New Age - Real Time Activation in the Market | 1:00–2:00pm | Allison Doyle, Adobe with Joseph Ambeault, Discovery |
| S102 | Experience Data Management Platform Is Here! | 2:28–3:28pm | Lakshmi Shivalingaiah, Adobe with Lei Liu, Adobe.com |
| Get Technical
Adobe’s experts will dive into the Audience Manager UI and provide workbooks and hands on support in these DMP focused labs. Please note, these sessions are highly technical. |
| Tuesday, March 26 | |||
| Session ID | Title | Time | Featured Speakers |
| L743 | Optimize Campaigns with Algorithmic Modeling and Audience Lab (Technical Lab) | 1:28–3:00pm | Margarita Savova & Iulian Radu, Adobe |
| S107 | The Engine Behind the DMP. A Peek Under the Hood. | 2:28–3:28pm | Andrew Gutierrez, Adobe with Chris Dingle, Rogers |
| L744 | The Dynamic Duo: Bring Your Audience Manager and Analytics Data Together (Technical Lab) | 4:28–6:00pm | Doug Moore & Rares Vlasceanu, Adobe |
| Wednesday, March 27 | |||
| Session ID | Title | Time | Featured Speakers |
| S104 | Delivering on the Real-time Promise | 8:28–9:28am | Mike Ragusa, Adobe with Yu Yang Pei, Equinox |
| L746 | Revolutionize Your Trait Strategy to Discover New Signals (Technical Lab) | 1:28–3:00pm | Paresh Shenoy, Victor Grigoriu, & Dylan Kario, Adobe |
| Thursday, March 28 | |||
| Session ID | Title | Time | Featured Speakers |
| L747 | Target People, Not Their Machines (Technical Lab) | 9:00–10:28am | Bianca Tesila & Constantin Muraru, Adobe |
| S102 | Experience Data Management Platform Is Here! | 2:28–3:28pm | Lakshmi Shivalingaiah, Adobe with Lei Liu, Adobe.com |
| Thought Leadership
For Senior Leaders who are managing budgets, teams and long term strategy, these recommended sessions will not only showcase Adobe’s vision with the DMP, but enable you to make key decisions on how to nurture a digital marketing practice that delivers ROI. |
| Tuesday, March 26 | |||
| Session ID | Title | Time | Featured Speakers |
| S114 | Acronym-mageddon! Data Technologies Everywhere! | 1:00–2:00pm | Dan Raffe, Adobe with Jeff Berg, 3M |
| S108 | Telus’s Journey Transforming Customer Data Into High-Value Audiences | 5:28–6:28pm | Nagendra Nukala, Adobe with Kris Groulx, Telus |
| Wednesday, March 27 | |||
| Session ID | Title | Time | Featured Speakers |
| S103 | Privacy: Not a Trend, But a Differentiator | 8:28–9:28am | Kunal Chopra, Adobe with Fatemeh Khatibloo, Forrester |
| S109 | Creating an Audience Center of Excellence | 2:00–3:00pm | Nina Caruso, Adobe with Matt Wudy, Kohls |
| Thursday, March 28 | |||
| Session ID | Title | Time | Featured Speakers |
| S105 | DMPs of a New Age - Real Time Activation in the Market | 1:00–2:00pm | Allison Doyle, Adobe with Joseph Ambeault, Discovery |
| S106 | Powering Adobe Experience Cloud with Adobe Audience Manager | 2:28–3:28pm | Nicholas Cammuso, Adobe with Kevin Day, Sprint |
| Tips & Tricks
Whether you’re a seasoned digital expert or new to the digital marketing space, these Audience Manager sessions will demonstrate key learnings from top experts across industries and use cases. |
| Tuesday, March 26 | |||
| Session ID | Title | Time | Featured Speakers |
| S112 | DMP 201: Level 2 Inspiration Session. What’s Next. | 2:28–3:28pm | Matt Skinner, Adobe with Jim Roots, Best Buy |
| S113 | Audience Activation Strategies in Media | 4:00–5:00pm | Kimaya Chaudhary, Adobe with Ben Hemphill, Crocs |
| S108 | Telus’s Journey Transforming Customer Data Into High-Value Audiences | 5:28–6:28pm | Nagendra Nukala, Adobe with Kris Groulx, Telus |
| Wednesday, March 27 | |||
| Session ID | Title | Time | Featured Speakers |
| S104 | Delivering on the Real-time Promise | 8:28–9:28am | Mike Ragusa, Adobe with Yu Yang Pei, Equinox |
| S110 | Audience Driven Strategies in Financial Services, Featuring Mastercard | 2:00–3:00pm | Rohan Kapoor, Adobe with Garrett Friedrichsen, Mastercard |
| Thursday, March 28 | |||
| Session ID | Title | Time | Featured Speakers |
| S904 | Accelerating the Success of your Audience Manager Practice: Pitfalls to Avoid | 1:00–2:00pm | Ryan Hamilton & Eric Fickes, Adobe |
| S106 | Powering Adobe Experience Cloud with Adobe Audience Manager | 2:28–3:28pm | Nicholas Cammuso, Adobe with Kevin Day, Sprint |
| Case Studies
Don’t just take our word for it. Listen in as digital leaders from top brands share their experience in managing, growing, and nurturing a DMP practice – in terms of people, processes, and technology. |
| Tuesday, March 26 | |||
| Session ID | Title | Time | Featured Speakers |
| S112 | DMP 201: Level 2 Inspiration Session. What’s Next. | 2:28–3:28pm | Matt Skinner, Adobe with Jim Roots, Best Buy |
| S113 | Audience Activation Strategies in Media | 4:00–5:00pm | Kimaya Chaudhary, Adobe with Ben Hemphill, Crocs |
| S108 | Telus’s Journey Transforming Customer Data Into High-Value Audiences | 5:28–6:28pm | Nagendra Nukala, Adobe with Kris Groulx, Telus |
| S115 | Data Doesn't Discriminate: How the NFL Builds Relationship with Fans | 5:28–6:28pm | Rakhi Patel, Adobe with Aaron Jones, NFL |
| Wednesday, March 27 | |||
| Session ID | Title | Time | Featured Speakers |
| S104 | Delivering on the Real-time Promise | 8:28–9:28am | Mike Ragusa, Adobe with Yu Yang Pei, Equinox |
| S110 | Audience Driven Strategies in Financial Services, Featuring Mastercard | 2:00–3:00pm | Rohan Kapoor, Adobe with Garrett Friedrichsen, Mastercard |
| Thursday, March 28 | |||
| Session ID | Title | Time | Featured Speakers |
| S105 | DMPs of a New Age - Real Time Activation in the Market | 1:00–2:00pm | Allison Doyle, Adobe with Joseph Ambeault, Discovery |
| S106 | Powering Adobe Experience Cloud with Adobe Audience Manager | 2:28–3:28pm | Nicholas Cammuso, Adobe with Kevin Day, Sprint |