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Adobe Summit Adobe Summit
ADOBE EXPERIENCE PLATFORM

We get it, Adobe Summit can be overwhelming! Whether you’re looking to either learn more about Experience Platform, Application Services by Experience Platform, Audience Manager, Machine Learning & AI or are interested in maturing your existing practice, we’ve compiled a list of recommended sessions to help you build your schedule, and make the most out of Adobe Summit 2020.

Platform, Machine Learning, and AI Track

For marketing and IT leaders, developers and data scientists, data and customer management (DMP, CDP) practice leads – Learn how Adobe Experience Platform and Adobe Audience Manager, Adobe’s industry leading data management platform (DMP), can enable brands to centralize and standardize customer data management strategy across the enterprise. In this jam-packed track, Adobe experts will partner with thought leaders to demonstrate the value of powering Real-Time Customer Profiles, enabling data science and data governance to personalize experiences, while pushing the limits of data discovery, data management, and real-time audience activation. Whether you’re a marketing or IT executive, daily practitioner, or a data scientist, you will be able to apply learnings based on your role and ensure that your brand continues to deliver on the experience promise – all while future proofing your investment and delivering measured results.



Adobe Experience Platform

Adobe Experience Platform is the first purpose-built customer experience management platform. With real-time customer profiles, continuous intelligence, and an open and extensible architecture, it makes delivering personalized experiences at scale a reality.



Application Services by Experience Platform

Our new generation of applications — built on Adobe Experience Platform — help you solve problems in modern ways that weren’t possible before.



Audience Manager

Create and activate the best audiences on any channel or device with Adobe Audience Manager, our best-in-class data management platform.

Platform, Machine Learning and AI Track
Monday, March 30 – Breakout Sessions
Session ID Title Time Featured Speakers Technical Level
S628 Software Delivery for Continuously Evolving Real-time Experiences 1:00–2:00pm Dave Weinstein, Adobe; Andy Glover, Netflix General Audience
S605 Your DMP Crash Course 1:00–2:00pm Kimaya Chaudhary, Adobe; Matt Vittorioso, Ally Digital Marketing Beginner
S601 Adobe Experience Platform: Powering the Future of Real-time Customer Experiences 2:30–3:30pm Jim Rivera, Adobe Advanced
S623 LAST CHANCE!! Moving from DTM to Adobe Experience Platform Launch 1:00–2:00pm Ben Robison, Adobe Beginner
S610 Incorporating Adobe Experience Platform into Your Enterprise Architecture 2:30–3:30pm Klaasjan Tukker, Adobe; Eric Knee, Adobe General Audience
S615 Centralized Audience Strategy Powered by a DMP 2:30–3:30pm Nicholas Cammuso, Adobe; Banita Sarwar, Marriott Beginner
S634 Harness Location Context in Your Experience Delivery 2:30–3:30pm Brandon Poyfair, Adobe; Adam Thomas, Scott's Intermediate
S621 Operationalizing Data Governance in Customer Experience Workflows 4:00–5:00pm Arun Manoharan, Adobe; Shidhin Sarath Ullisseri, Adobe; Doug Martin, 3M Advanced
S606 Advanced Customer Data Management for the Marketer (and IT partner) 4:00–5:00pm Matt Skinner, Adobe; Fred Kuu, Adobe Beginner
S633 Validate Your App Experiences and Data Insights Like a Pro 4:00–5:00pm Chetan Prasad, Adobe Beginner
Tuesday, March 31 – Breakout Sessions
Session ID Title Time Featured Speakers Technical Level
S622 Powering AI-driven Real-time Customer Experiences 1:15–2:15pm Pari Sawant, Adobe Intermediate
S620 When Out-of-the-Box Is Not Enough: Extending with Cloud Native Applications 1:15–2:15pm Mihai Corlan, Adobe General Audience
S607 Proactive Audience Discovery: Marketer's AI Toolkit 1:15–2:15pm Lakshmi Shivalingaiah, Adobe Advanced
S627 Ready, Set, Go! Accelerating AI Adoption in Digital Transformation 1:15–2:15pm Hetal Chandaria, Adobe; Derek Sun, NVIDIA General Audience
S613 Building for a Cookie-less World 1:15–2:15pm Alisa Bergman, Adobe; Erin Davis, Adobe Advanced
GS108 Innovation Keynote – Data & Insights 3:15–4:15pm – –
S603 Inside Adobe Experience Platform Real-time Customer Profile 5:00–6:00pm Mahboob Ali khan, Adobe –
S602 Pending – – –
S624 Meet Alloy.js and Never Tag for an eVar or Mbox Again 5:00–6:00pm Corey Spencer, Adobe; Brandon Pack, Adobe Advanced
S611 Brave New World: Life After the Cookie 5:00–6:00pm Ben Beard, Adobe Advanced
Tuesday, March 31 – Hands-on Labs
Session ID Title Time Featured Speakers Technical Level
L781 Adobe Experience Platform: Heads First! 1:30–3:00pm Sal Daoud, Adobe; Kristy Duncan, Adobe Beginner
L788 Profile & Segmentation 201: Advanced Segmentation 1:30–3:00pm Aaron Shields, Adobe; Mahboob Ali Khan, Adobe Intermediate
L783 Experience Platform: Predict the Future with Data Science Workspace 4:30–6:00pm Ashok Poothiyot, Adobe; Saptho Nair, Adobe Intermediate
L789 How to Gain Maximum Value from Adobe Experience Platform Launch 4:30–6:00pm Rudi Shumpert, Adobe; Jeff Chasin, Adobe Beginner
Wednesday, April 1 – Breakout Sessions
Session ID Title Time Featured Speakers Technical Level
S626 AI: The Superpower Behind Adobe’s Digital Transformation 8:30–9:30am Annabel Yang, Adobe; Seth Berman, Adobe Intermediate
S604 Real-time CDP and the Customer Journey: The Window of Opportunity 8:30–9:30am Andrew Gutierrez, Adobe Intermediate
S631 Amazing True Stories of Digital Transformation from Top Brands 8:30–9:30am Dave Bilbrough, Adobe General Audience
S629 Experience Platform and Experience Data Model Explained 8:30–9:30am Sal Daoud, Adobe; Anurag Dodeja, Adobe Intermediate
S313 Adobe Product Innovations for Omnichannel Marketing and Journey Orchestration 8:30–9:30am Sundeep Parsa, Adobe; Sunil Menon, Adobe General Audience
S614 Unravel Customer Insights Using SQL and BI Tools with Query Service 2:00–3:00pm Saurabh Manapatra, Adobe; Meera Srinivasan, Adobe; Allan Woodstrom, Best Buy Intermediate
S618 Resolving the Data Privacy and Data Management Paradox 2:00–3:00pm Kunal Chopra, Adobe; Jenn Harchar, Adobe Advanced
S315 Journey Orchestration: Championing Real-time Experiences at Relevent Sports 2:00–3:00pm Jeremy Page, Adobe; Brian Mermelshtein, Relevent Sports; Aidan Lyons, Relevent Sports Intermediate
S612 Adobe Experience Platform Identity Service: Evolution of Identity at Adobe 4:00–5:00pm Brian Pong, Adobe Intermediate
S608 Breaking Down the Walls: DMPs and Walled Gardens 4:00–5:00pm Terry Chen, Adobe; Tim Cook, Activision Beginner
S635 Got a Mobile App? Learn What Experience Platform Mobile SDK Can Do for You 4:00–5:00pm Ivan Mironchuk, Adobe Intermediate
S110 Customer Journey Analytics: The Omnichannel Future of Adobe Analytics 4:00–5:00pm Trevor Paulsen, Adobe; Bret Gundersen, Adobe Intermediate
Wednesday, April 1 – Hands-on Labs
Session ID Title Time Featured Speakers Technical Level
L729 Paint a Holistic Picture of the Customer Journey 8:00–9:30am Andy Powers, Adobe; Shruti Jagtap, Adobe Intermediate
L782 Experience Platform: Big Data Analysis and Reporting Using Query Service 8:00–9:30am Saurabh Mahapatra, Adobe; Ashwin Chandra Putta, Adobe Intermediate
L784 Adobe Experience Platform: A Reference Example For Developers & Architects 8:30–10:00am Anshuman Nangia, Adobe Advanced
L790 Profile & Segmentation 101: Foundational Principles 8:00–9:30am Justin Grover, Adobe; Joe Khoury, Adobe Intermediate
L795 Build Custom Apps with Adobe I/O 8:00–9:30am Sarah Xu, Adobe; Jesse MacFadyen, Adobe Intermediate
L766 Journey Orchestration and Places with Adobe Campaign Standard 1:30–3:00pm Francoise Corvaisier, Adobe; Mickael Bentz, Adobe Beginner
L785 Adobe Experience Platform: Get the Most Out of Your Free Developer Sandbox 1:30–3:00pm Vahid Mansoori, Adobe; Nikhil Belsare, Adobe Beginner
L793 Mobile Debugging and Validation with Project Griffon 1:30–3:00pm Peter Fransen, Adobe; Dan Grossen, Adobe Intermediate
L798 Embrace the Power of Data Science in Adobe Audience Manager 1:30–3:00pm Matt Kapilevich, Adobe; Liron Goren Snai, Adobe Beginner
Thursday, April 2 – Breakout Sessions
Session ID Title Time Featured Speakers Technical Level
S625 Speed Up the Client Side with Server-Side Launch 9:00–10:00am Jon Viray, Adobe Beginner
S616 Data Strategy for the New Decade: Betting on Your First-Party Data 9:00–10:00am Allison Doyle, Adobe; Kate McQueen, Hilton Advanced
S310 Beyond Marketing: Adobe Lightroom Drives 135% Increase in Feature Adoption 9:00–10:00am Russ Lewis, Adobe; Randy Ang, Adobe; Robin Ji, Adobe Intermediate
S110 Customer Journey Analytics: The Omnichannel Future of Adobe Analytics 9:00–10:00am Trevor Paulsen, Adobe; Bret Gundersen, Adobe Advanced
S630 Pending – – –
S609 Digital Transformation and CXM: Best Practices for Success 11:00am–12:00pm Emily Moreno, Adobe Beginner
S619 Marketing Data Management Meets Advanced TV 11:00am–12:00pm David Spencer, Adobe; Angelo Sinibaldi, Nine Intermediate
S306 Supercharge Your Customer Journeys with Adobe Campaign and Adobe Experience Platform 11:00am–12:00pm Mathieu Hannouz, Adobe; Jane Vu, Adobe Beginner
S632 Pending – – –
S617 Building an Audience Center of Excellence 3:15–4:15pm Nina Caruso, Adobe Intermediate
Thursday, April 2 – Hands-on Labs
Session ID Title Time Featured Speakers Technical Level
L786 Hands-on with Adobe's Real-time CDP 9:00–10:30am Edward Shuchardt, Adobe; Anurag Dodeja, Adobe Intermediate
L792 Deliver Engaging Experiences with Adobe Experience Platform Mobile SDKs 9:00–10:30am Nick Porter, Adobe; Emilia Dobrin, Adobe Beginner
L780 Create Digital Experiences in Real Time 12:30–2:00pm Sal Daoud, Adobe; Daniel Wright, Adobe General Audience
L729 Paint a Holistic Picture of the Customer Journey 12:30–2:00pm Andy Powers, Adobe; Shruti Jagtap, Adobe Intermediate
L787 Profile & Segmentation 101: Foundational Principles 12:30–2:00pm Mahboob Ali Khan, Adobe; Mohit Garg, Adobe Advanced
L794 Using the Location Dimension in Marketing Campaigns 12:30–2:00pm Steve Benedick, Adobe; Pravin Prakash Kumar, Adobe Intermediate
L797 Activation Supercharged with People-based Destinations 12:30–2:00pm Terry Chen, Adobe; Rafaat Hossain, Adobe Intermediate
L791 Developing Adobe Launch Extensions 3:00–4:30pm Jeff Chasin, Adobe; Joel Stachowicz, Adobe Advanced
L796 Target People, Not Their Devices 3:00–4:30pm Ben Beard, Adobe; Bogdan Girbea, Adobe Intermediate
L799 A Guiding Light for Your Privacy Journey Through Adobe Experience Cloud 3:00–4:30pm Duane Richards, Adobe; Kavita Kattimani, Adobe General Audience
Adobe Experience Platform
Monday, March 30 – Breakout Sessions
Session ID Title Time Featured Speakers Technical Level
S628 Software Delivery for Continuously Evolving Real-time Experiences 1:00–2:00pm Dave Weinstein, Adobe; Andy Glover, Netflix General Audience
S601 Adobe Experience Platform: Powering the Future of Real-time Customer Experiences 2:30–3:30pm Jim Rivera, Adobe Advanced
S623 LAST CHANCE!! Moving from DTM to Adobe Experience Platform Launch 1:00–2:00pm Ben Robison, Adobe Beginner
S610 Incorporating Adobe Experience Platform into Your Enterprise Architecture 2:30–3:30pm Klaasjan Tukker, Adobe; Eric Knee, Adobe General Audience
S634 Harness Location Context in Your Experience Delivery 2:30–3:30pm Brandon Poyfair, Adobe; Adam Thomas, Scott's Intermediate
S621 Operationalizing Data Governance in Customer Experience Workflows 4:00–5:00pm Arun Manoharan, Adobe; Shidhin Sarath Ullisseri, Adobe; Doug Martin, 3M Advanced
Tuesday, March 31 – Breakout Sessions
Session ID Title Time Featured Speakers Technical Level
S622 Powering AI-driven Real-time Customer Experiences 1:15–2:15pm Pari Sawant, Adobe Intermediate
S620 When Out-of-the-Box Is Not Enough: Extending with Cloud Native Applications 1:15–2:15pm Mihai Corlan, Adobe General Audience
S627 Ready, Set, Go! Accelerating AI Adoption in Digital Transformation 1:15–2:15pm Hetal Chandaria, Adobe; Derek Sun, NVIDIA General Audience
S613 Building for a Cookie-less World 1:15–2:15pm Alisa Bergman, Adobe; Erin Davis, Adobe Advanced
GS108 Innovation Keynote Data & Insights 3:15–4:15pm – –
S603 Inside Adobe Experience Platform Real-time Customer Profile 5:00–6:00pm Mahboob Ali Khan, Adobe General Audience
S602 Pending – – –
S624 Meet Alloy.js and Never Tag for an eVar or Mbox Again 5:00–6:00pm Corey Spencer, Adobe; Brandon Pack, Adobe Advanced
Tuesday, March 31 – Hands-on Labs
Session ID Title Time Featured Speakers Technical Level
L781 Adobe Experience Platform: Heads First! 1:30–3:00pm Sal Daoud, Adobe; Kristy Duncan, Adobe Beginner
L788 Profile & Segmentation 201: Advanced Segmentation 1:30–3:00pm Aaron Shields, Adobe; Mahboob Ali Khan, Adobe Intermediate
L783 Experience Platform: Predict the Future with Data Science Workspace 4:30–6:00pm Ashok Poothiyot, Adobe; Saptho, Nair, Adobe Intermediate
L789 How to Gain Maximum Value from Adobe Experience Platform Launch 4:30–6:00pm Rudi Shumpert, Adobe; Jeff Chasin, Adobe Beginner
Wednesday, April 1 – Breakout Sessions
Session ID Title Time Featured Speakers Technical Level
S626 AI: The Superpower Behind Adobe’s Digital Transformation 8:30–9:30am Annabel Yang, Adobe; Seth Berman, Adobe Intermediate
S629 Experience Platform and Experience Data Model Explained 8:30–9:30am Sal Daoud, Adobe; Anurag Dodeja, Adobe Intermediate
S614 Unravel Customer Insights Using SQL and BI Tools with Query Service 2:00–3:00pm Saurabh Manapatra, Adobe; Meera Srinivasan, Adobe; Allan Woodstrom, Best Buy Intermediate
S612 Adobe Experience Platform Identity Service: Evolution of Identity at Adobe 4:00–5:00pm Brian Pong, Adobe Intermediate
S635 Got a Mobile App? Learn What Experience Platform Mobile SDK Can Do for You 4:00–5:00pm Ivan Mironchuk, Adobe Intermediate
Wednesday, April 1 – Hands-on Labs
Session ID Title Time Featured Speakers Technical Level
L782 Experience Platform: Big Data Analysis and Reporting Using Query Service 8:00–9:30am Saurabh Mahapatra, Adobe; Ashwin Chandra Putta, Adobe Intermediate
L784 Adobe Experience Platform: A Reference Example For Developers & Architects 8:00–9:30am Anshuman Nangia, Adobe Advanced
L790 Profile & Segmentation 101: Foundational Principles 8:00–9:30am Justin Grover, Adobe; Joe Khoury, Adobe Intermediate
L795 Build Custom Apps with Adobe I/O 8:00–9:30am Sarah Xu, Adobe; Jesse MacFadyen, Adobe Intermediate
L785 Adobe Experience Platform: Get the Most Out of Your Free Developer Sandbox 1:30–3:00am Vahid Mansoori, Adobe; Nikhil Belsare, Adobe Beginner
L798 Embrace the Power of Data Science in Adobe Audience Manager 1:30–3:00am Matt Kapilevich, Adobe; Liron Goren Snai, Adobe Beginner
Thursday, April 2 – Breakout Sessions
Session ID Title Time Featured Speakers Technical Level
S625 Speed Up the Client Side with Server-Side Launch 9:00–10:00am Jon Viray, Adobe Beginner
S630 Pending                                                                                                                                                             – – –
S632 Pending                                                                                                                                                             – – –
Thursday, April 2 – Hands-on Labs
Session ID Title Time Featured Speakers Technical Level
L792 Deliver Engaging Experiences with Adobe Experience Platform Mobile SDKs 9:00–10:30am Nick Porter, Adobe; Emilia Dobrin, Adobe Beginner
L780 Create Digital Experiences in Real Time 12:30–2:00pm Sal Daoud, Adobe; Daniel Wright, Adobe General Audience
L787 Implementation: One Tag, One Call, One Domain – Really! 12:30–2:00pm Mahboob Ali Khan, Adobe; Mohit Garg, Adobe Advanced
L791 Developing Adobe Launch Extensions 3:00–4:30pm Jeff Chasin, Adobe; Joel Stachowicz, Adobe Advanced
L796 Target People, Not Their Devices 3:00–4:30pm Ben Beard, Adobe; Bogdan Girbea, Adobe Intermediate
L799 A Guiding Light for Your Privacy Journey Through Adobe Experience Cloud 3:00–4:30pm Duane Richards, Adobe; Kavita Kattimani, Adobe General Audience
Experience Platform Application Services
Real-Time CDP
Session ID Title Time Featured Speakers Technical Level
S606 Advanced Customer Data Management for the Marketer (and IT partner) Monday, March 30
4:00–5:00pm		 Matt Skinner, Adobe; Fred Kuu, Adobe Beginner
S607 Proactive Audience Discovery: Marketer's AI Toolkit Tuesday, March 31
1:15–2:15pm		 Lakshmi Shivalingaiah, Adobe; Kevin Day, Sprint Advanced
S604 Real-time CDP and the Customer Journey: The Window of Opportunity Wednesday, April 1
8:30–9:30am		 Andrew Gutierrez, Adobe Intermediate
L780 Create Digital Experiences in Real Time Thursday, April 2
12:30–2:00pm		 Sal Daoud, Adobe; Daniel Wright, Adobe General Audience
Journey Orchestration
Session ID Title Time Featured Speakers Technical Level
S313 Adobe Product Innovations for Omnichannel Marketing and Journey Orchestration Wednesday, April 1
8:30–9:30am		 Sundeep Parsa, Adobe; Sunil Menon, Adobe General Audience
S315 Journey Orchestration: Championing Real-time Experiences at Relevent Sports Wednesday, April 1
2:00–3:00pm		 Jeremy Page, Adobe; Brian Mermelshtein, Relevent Sports; Aidan Lyons, Relevent Sports Intermediate
S310 Beyond Marketing: Adobe Lightroom Drives 135% Increase in Feature Adoption Thursday, April 2
9:00–10:00am		 Russ Lewis, Adobe; Randy Ang, Adobe; Robin Ji, Adobe Intermediate
S306 Supercharge Your Customer Journeys with Adobe Campaign and Adobe Experience Platform Thursday, April 2
11:00–12:00pm		 Mathieu Hannouz, Adobe; Jane Vu, Adobe Beginner
L766 Journey Orchestration and Places with Adobe Campaign Standard Wednesday, April 1
1:30–3:00pm		 Francoise Corvaisier, Adobe; Mickael Bentz, Adobe Beginner
Customer Journey Analytics
Session ID Title Time Featured Speakers Technical Level
S110 Customer Journey Analytics: The Omnichannel Future of Adobe Analytics Wednesday, April 1
4:00–5:00pm		 Trevor Paulsen, Adobe; Bret Gundersen, Adobe Advanced
S110 Customer Journey Analytics: The Omnichannel Future of Adobe Analytics Thursday, April 2
9:00–10:00am		 Trevor Paulsen, Adobe; Bret Gundersen, Adobe Advanced
L729 Paint a Holistic Picture of the Customer Journey Wednesday, April 1
8:00–9:30am		 Andy Powers, Adobe; Shruti Jagtap, Adobe Intermediate
L729 Paint a Holistic Picture of the Customer Journey Thursday, April 2
12:30–2:00pm		 Andy Powers, Adobe; Shruti Jagtap, Adobe Intermediate
Audience Manager
Monday, March 30 – Breakout Sessions
Session ID Title Time Featured Speakers Technical Level
S605 Your DMP Crash Course 1:00–2:00pm Kimaya Chaudhary, Adobe; Matt Vittorioso, Ally Digital Marketing Advanced
S615 Centralized Audience Strategy Powered by a DMP 2:30–3:30pm Nicholas Cammuso, Adobe; Banita Sarwar, Marriott Beginner
S606 Advanced Customer Data Management for the Marketer (and IT partner) 4:00–5:00pm Matt Skinner, Adobe; Fred Kuu, Adobe Beginner
Tuesday, March 31 – Breakout Sessions
Session ID Title Time Featured Speakers Technical Level
GS108 Innovation Keynote – Data & Insights                                                                                                                                                             3:15–4:15pm – –
S611 Brave New World: Life After the Cookie 5:00–6:00pm Ben Beard, Adobe Advanced
Wednesday, April 1 – Breakout Sessions
Session ID Title Time Featured Speakers Technical Level
S618 Resolving the Data Privacy and Data Management Paradox 2:00–3:00pm Kunal Chopra, Adobe; Jenn Harchar, Adobe Advanced
S608 Breaking Down the Walls: DMPs and Walled Gardens 4:00–5:00pm Terry Chen, Adobe; Tim Cook, Activision Beginner
Wednesday, April 1 – Hands-on Labs
Session ID Title Time Featured Speakers Technical Level
L798 Embrace the Power of Data Science in Adobe Audience Manager 1:30–3:00pm Matt Kapilevich, Adobe; Liron Goren Snai, Adobe Beginner
Thursday, April 2 – Breakout Sessions
Session ID Title Time Featured Speakers Technical Level
S616 Data Strategy for the New Decade: Betting on Your First-Party Data 9:00–10:00am Allison Doyle, Adobe; Kate McQueen, Hilton Advanced
S619 Marketing Data Management Meets Advanced TV 11:00am–12:00pm David Spencer, Adobe; Angelo Sinibaldi, Nine Intermediate
S617 Building an Audience Center of Excellence 3:15–4:15pm Nina Caruso, Adobe Intermediate
Thursday, April 2 – Hands-on Labs
Session ID Title Time Featured Speakers Technical Level
L797 Activation Supercharged with People-based Destinations 12:30–2:00pm Terry Chen, Adobe; Rafaat Hossain, Adobe Intermediate