Laura Meyer
Vice President of Business Intelligence
Minnesota Timberwolves
Laura Meyer is in her 14th season with the Timberwolves & Lynx, her fourth as Vice President of Business Intelligence. Prior to her current role, she served as Sr. Director of Business Intelligence and Director of Revenue Strategy and Operations.
Meyer is responsible for the driving the organization’s business objectives and strategic initiatives through data acquisition, analysis and visualization. She spearheaded the implementation of the team’s data warehouse and its integration with all sales and marketing technologies to enable automation, optimize efficiency, and identify opportunities for revenue growth. With a focus on innovation and fan experience, Meyer has played an integral role in the team’s conversion to digital tickets netting 90%+ mobile adoption, launched of the mobile app in 2017 and is spearheading the strategy to further integrate the app into the arena gameday experience.
Shadee Musa
Database Marketing Manager
Portland Trail Blazers
Shadee Musa joined the Trail Blazers in 2012. As the Database Marketing Manager, his primary role is to provide data-based solutions that support the goals of the organization.
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